- Think of a recent purchase where you were pleased with your purchase. How important was price to your feeling of satisfaction?
i have been thinking about my recent purchases and it varies from a spoon to a bed frame. in some products that i don't have to buy as soon as possible such as a rug i looked for the best price with a higher quality i have looked for that rug almost 2 months, but what about my son's bed? my couch? the TV? we just went to Leon's, bought the beds; Teppermans, bought the couches; best buy, bought the TV. I had to have some pots and pans; so i went to walmart and bought the most needed pans regardless of the price and waited for a while for the rest to buy. because i would keep on living with what i had in my hands.
i had an idea that i could buy the coaches in a cheaper price, or buy much better coach to that price but we had to sit on something when we get back to our house, so we went there paid and bought. in 2 days our house was all settled. not all but it was a place to be lived in.
- How does a pricing strategy contribute to building a successful brand?
before i came to Canada i used to be more brand conscious than price conscious. i had my special brands and no matter how expensive that bag was i would buy that. but after i came here i feel that my point of view has changed. normally i have the idea that cheap is expensive. if i buy a siemens i will use it for years and the service is high quality. so i will be %100 confident with my product. but here i have the idea that i don't need lifelong products, i don't need 7 year warranty, i don't know i will still be here at February 2019 so why would i pay at least $350 for that vacuum cleaner. i went to walmart bought a bissell and it is fine for now.
getting back to your question; in my opinion pricing strategy is a very important tool that positions the product. it will implement the buyer as if it is a good quality or a high profiler product.
before i came to Canada i used to be more brand conscious than price conscious. i had my special brands and no matter how expensive that bag was i would buy that. but after i came here i feel that my point of view has changed. normally i have the idea that cheap is expensive. if i buy a siemens i will use it for years and the service is high quality. so i will be %100 confident with my product. but here i have the idea that i don't need lifelong products, i don't need 7 year warranty, i don't know i will still be here at February 2019 so why would i pay at least $350 for that vacuum cleaner. i went to walmart bought a bissell and it is fine for now.
getting back to your question; in my opinion pricing strategy is a very important tool that positions the product. it will implement the buyer as if it is a good quality or a high profiler product.
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