How does marketing communications contribute to building a successful brand?

marketing communication tools are; advertising, public relations, sales promotion, direct response, event marketing and sponsorship, and personal selling.

advertising - a paid form of non-personal presentation and promotion of ideas, goods

personal selling - personal presentation by the firm's sales force for the purpose of making sales 

sales promotion - short-term incentives to encourage the purchase or sale of a product or service

public relations - building good relations between the company and the outer environment (public)  to make a good and corporate image

direct marketing - direct communications with carefully targeted individual consumers for immediate response

these tools can create a dependable company image, attention to new customers, loyalty for existing customers and can cause a long lasting relationships between customer and the brand (the company)

How does what you learned this week connect with other courses or other experiences in your life?

ongoing with the traditional media the new tools have entered the marketing area. now there is social media, technologically created designs, online ads, viral threads; and also the new research companies have existed. data collecting and analysis companies, spreadsheets flying everywhere. public relations have new ways of spreading the word.