- Think of a recent purchase where you were pleased with your purchase. How important was price to your feeling of satisfaction?

i have been thinking about my recent purchases and it varies from a spoon to a bed frame. in some products that i don't have to buy as soon as possible such as a rug i looked for the best price with a higher quality i have looked for that rug almost 2 months, but what about my son's bed? my couch? the TV? we just went to Leon's, bought the beds; Teppermans, bought the couches; best buy, bought the TV. I had to have some pots and pans; so i went to walmart and bought the most needed pans regardless of the price and waited for a while for the rest to buy. because i would keep on living with what i had in my hands.

i had an idea that i could buy the coaches in a cheaper price, or buy much better coach to that price but we had to sit on something when we get back to our house, so we went there paid and bought. in 2 days our house was all settled. not all but it was a place to be lived in. 

but for the rest i am following the discounts and sales. if i get a good deal i will buy the steam iron and the patio heater which are in my wish list 

- How does a pricing strategy contribute to building a successful brand?

before i came to Canada i used to be more brand conscious than price conscious. i had my special brands and no matter how expensive that bag was i would buy that. but after i came here i feel that my point of view has changed. normally i have the idea that cheap is expensive. if i buy a siemens i will use it for years and the service is high quality. so i will be %100 confident with my product. but here i have the idea that i don't need lifelong products, i don't need 7 year warranty, i don't know i will still be here at February 2019 so why would i pay at least $350 for that vacuum cleaner. i went to walmart bought a bissell and it is fine for now.

getting back to your question; in my opinion pricing strategy is a very important tool that positions the product. it will implement the buyer as if it is a good quality or a high profiler product.

Identify a retailer that is struggling. Describe what is going wrong and how you could adjust the retailing mix to help move them towards profitability

we discussed about the Sears at class. historically it had a narrow range of products but then because of the growth of the company sears started to sell almost everything! it had been the largest retailer in the states but than walmart had popped out to the market with lower prices.  and then amazon came into the market with online selling! 


with that wide range and aggressive competitors sears could not keep up with the market. 


the company didn't pay the desired attention to digital market. and the company had started to make less revenues; which we can say as another major reason.

as i can remember Sears had a loyalty card but the company couldn't sort the data. if they had the ability to measure the products and customer's behaviors they would have taken the maximum utility.

How does marketing communications contribute to building a successful brand?

marketing communication tools are; advertising, public relations, sales promotion, direct response, event marketing and sponsorship, and personal selling.

advertising - a paid form of non-personal presentation and promotion of ideas, goods

personal selling - personal presentation by the firm's sales force for the purpose of making sales 

sales promotion - short-term incentives to encourage the purchase or sale of a product or service

public relations - building good relations between the company and the outer environment (public)  to make a good and corporate image

direct marketing - direct communications with carefully targeted individual consumers for immediate response

these tools can create a dependable company image, attention to new customers, loyalty for existing customers and can cause a long lasting relationships between customer and the brand (the company)

How does what you learned this week connect with other courses or other experiences in your life?

ongoing with the traditional media the new tools have entered the marketing area. now there is social media, technologically created designs, online ads, viral threads; and also the new research companies have existed. data collecting and analysis companies, spreadsheets flying everywhere. public relations have new ways of spreading the word.