Identify a retailer that is struggling. Describe what is going wrong and how you could adjust the retailing mix to help move them towards profitability

we discussed about the Sears at class. historically it had a narrow range of products but then because of the growth of the company sears started to sell almost everything! it had been the largest retailer in the states but than walmart had popped out to the market with lower prices.  and then amazon came into the market with online selling! 


with that wide range and aggressive competitors sears could not keep up with the market. 


the company didn't pay the desired attention to digital market. and the company had started to make less revenues; which we can say as another major reason.

as i can remember Sears had a loyalty card but the company couldn't sort the data. if they had the ability to measure the products and customer's behaviors they would have taken the maximum utility.