Based on your understanding of the Consumer Decision Process, describe what influences your decisions the most and why.

As we know there are psychological, socio cultural, situational and marketing mix influences on consumer behavior. Last week after class i tried to observe myself while purchasing something whether i was in the market or a store. It has been a month since i moved to Canada so i always compared my behaviors like before and after. For example i figured out that i was more brand loyal before i came here, but now i ask to people whom taste of mouth is close to mine. but when it comes to my frequently used products such as water, I am already a brand royal consumer. I am experiencing and deciding on things that fits my way of life. But for example - as also spken in the class- in laundry detergent i directly went to the isle and picked up "Tide" 

Before entering Canada i bought my car, we had a friend here and he was selling his car, without asking the brand, age or anything else, EVEN THE PRICE, i just bought it. Because i knew i had to buy a car as soon as i came here, having a car just a day after entering the country was so advantageous. Now i am going to buy another car and i am working on it - the brand, the price, the color - and have been thinking of it for at least 2 hours a day, 7 days a week :)

So getting back to the topic, i think the condition i am in changes my way of decision a lot. So I may say, my psychhology has more influence on me than socio cultural or situational influences.

What do you want to get out of this course?

I want to be able to figure out what to do or what not to do, when the time comes and I run my own business. I want to be aware of the facts and trends, what should i do before entering a market, choosing the right market.

What do you think are the 3 most important things you can do to be successful in this program?

Technically I should say, attend the classes, do the assignments, quizes and participte in the class. but this would be a short term answer; in the long term I should understand the research techniques, i should learn to have a different point of view than i had before, and i should be aware of the new trends in marketing area

What's the most important thing you have learned in this course in the past 2 weeks. 

I have enrolled to the program last week so i missed the 1st week and had so much trouble to catch up with the class. so the first thing i learned is: DON'T MISS THE CLASS!
except from this, I saw that in this world of technology which everyone can reach, success isn't a coincidence. the marketing speacialists are working really hard and their strategies should always lead the company/brand they are working for to an advantageous place. If they fail, the loss can cause a company even to shut down the business.