As we know there are psychological, socio cultural, situational and marketing mix influences on consumer behavior. Last week after class i tried to observe myself while purchasing something whether i was in the market or a store. It has been a month since i moved to Canada so i always compared my behaviors like before and after. For example i figured out that i was more brand loyal before i came here, but now i ask to people whom taste of mouth is close to mine. but when it comes to my frequently used products such as water, I am already a brand royal consumer. I am experiencing and deciding on things that fits my way of life. But for example - as also spken in the class- in laundry detergent i directly went to the isle and picked up "Tide"
Before entering Canada i bought my car, we had a friend here and he was selling his car, without asking the brand, age or anything else, EVEN THE PRICE, i just bought it. Because i knew i had to buy a car as soon as i came here, having a car just a day after entering the country was so advantageous. Now i am going to buy another car and i am working on it - the brand, the price, the color - and have been thinking of it for at least 2 hours a day, 7 days a week :)
So getting back to the topic, i think the condition i am in changes my way of decision a lot. So I may say, my psychhology has more influence on me than socio cultural or situational influences.
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